Problem: Manage and Measure on wellness industry
a. Describe at least two (2) tools you will use to assist with social media listening and qualitative content analysis. Be specific. Explain why you have chosen these tools.
b. Describe the tools you will use to track the quantitative results of your campaign. Ensure you have a tool that will track results on every social platform you've chosen. Explain why you have chosen these tools.
c. Develop a list of at least nine (9) key performance indicators (KPIs). KPIs should be measurable results of activities that are tracked throughout the campaign.
d. Develop a method to track KPIs for each social media vehicle. You may use the tools discussed in class or create a social media dashboard in a spreadsheet. Use this method to track your social media activity during PHASE 5