Each individual will develop a detailed Marketing Plan Outline (based on considerations, e.g., trends, target audience, customer demographics, branding, etc. discussed in class) for a new sports-related promotion or attraction in Arizona.
Up to the student to select type of attraction. Paper will include rationale and potential for the selection to help the Arizona economy.
My research will discuss why the phoenix suns attendance is in decline, and how we can improve that by offering a marketing plan
Things to focus on is what is the problem, who is our target, how we can fix the problem, and when we should incorporate this marketing plan.