Problem: Implementing a CSR business plan takes the full commitment of the entire senior leadership team and must be considered to be a major corporate culture change effort when CSR is totally new to the organization. All stakeholders--both internal and external--need to understand the organization's CSR goals, how those goals will affect them as stakeholders, and be given clear policy direction so that they can effectively develop and implement actions to measure and achieve those goals.
Assume that you are the CEO of a hypothetical organization that is just embarking on a journey to become a better corporate citizen. Tell a story about implementing CSR in your hypothetical organization. Identify whether it is for-profit, an NGO or governmental.Give the organization a name and describe the industry or operating environment and identify the potential challenges to implementing a CSR plan. What are the CSR strategies that your organization wishes to implement?
Develop a description of a CSR Business Plan and show what the impact of that plan will be on the organization for both the short and medium term. As part of that business plan, show how CSR can be viewed as an opportunity for innovation and not just a burdensome cost.