Discussion Post: Market Capitalization
After reading the case "E-commerce at Yunnan Lucky Air," reflect on the challenges of the organization as they relate to costs.
• Analyze the costs and, using specifics, develop a cost-centered business strategy for the airline to move forward as a profitable firm.
• Devise a tactic to differentiate the firm and to support the cost-focused strategy you developed.
• How can the tactic be implemented within the scope of the overall strategy?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.