Assignment: A Marketing Plan
The group is to design a facility, including the staffing, operations, marketing etc. The project is to be typed; however essay format is not necessarily the best way to communicate every section (i.e. organizational chart, floor plan, salary expenses etc.). The following must be included in the group portion of the project:
i. Mission statement and vision statement (slogan is optional).
ii. Description of the company, products, and services
iii. Detailed floor plan
iv. List of major equipment that will be used in the facility along with price estimates
v. Description of target market (what population is the service tailored towards)
vi. Description of how your product or service is different/unique;
vii. Market analysis (identify and briefly describe the immediate competition based on the facility's physical location)
viii. Description of your management team/staff, including staffing requirements; job title, main responsibilities and compensation
ix. Organizational chart (include why you have chosen this type of model; centralized versus decentralized, see Group Project Supp Doc)
x. Marketing strategies (how you plan to market the service, attract and retain customers)
xi. Develop a corporate policy with a central aim of facilitating collaboration across departments (see Group Project Supplemental Doc. in Files tab)
xii. Funding proposal (where will funds potentially come from to build the facility)
xiii. Summary/conclusion that pulls everything together
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.