Assessment : Consumer Behaviour Assignment
Develop A Consumer Behaviour Report to be submitted to the Managing Director of a Medium to High Involvement Brand and Product line of your choice to outline the key issues facing the company in terms occonsumer behavioural issues in about 2500 words.
The Report should cover the following areas:
1. Situation Analysis of the Company
2. Target Market Description
3. Target Market Decision Making Process
4. Two Social Influences on Buying Behaviour
S. Two Psychological Influences on Buying Behaviour
6. Two Personal Influences on Buying Behaviour
7. Four Marketing Strategy Recommendations