Problem
Case Study:
Carden bridge Farm is a family-run farm in Devon which is certified by the Soil Association as meeting their organic standards. The farm grows their own vegetables and has a mixed dairy and beef herd of cattle. Most of their produce is sold through their own farm shop. The farm is owned by Nathan Clement, who is soon to retire. Nathan's eldest son, David, is being groomed to take over the farm. Nathan and David are both aware that the farm shop is under-performing, but they cannot agree on how to improve the turnover and profitability of the farm and the shop.
Nathan is very proud of the hard-won Soil Association certification status and wishes to stay organic. As the farm cannot itself provide any more produce, Nathan wishes to buy in other organic produce from external Soil Association certified suppliers, including pork and lamb products and a wider range of vegetables.
David, on the other hand, is prepared to let the Soil Association certification lapse to increase the yield of the farm to match what the shop can sell. He feels there is a good case for concentrating on meat, beef, pork and lamb, whilst running down the dairy and vegetable side of the business. It is his view that the public would prefer 'home-produced' meat products to organic vegetables.
Task
Question: Develop a conceptual model (a business activity model) for the business system represented by the stakeholder perspective that represents Nathan's point of view.