Assessment - Group Work
Task Description
This challenging assessment/task will provide you a real world experience through an applied and innovative task based on team effort. Organise yourself into teams of 2 or 3 people through signing up for groups allocated in Moodle. (See information in Moodle for further guidance.)
In your group undertake the following activities:
Select a target market from one of the following nations and select a product to export to that nation from the product list provided (alternative nations and products may be nominated but ONLY with the approval of the course coordinator):
Nations:
• South Korea
• Indonesia
• Thailand
Products:
• Australian Music Artists "The Rubens" nominated for Triple J's Australian Album of the year for 2015 "Hoops" (watch the "Hoops" video clip: https://youtu.be/LFBe_wP2_gw
• Vegemite
• Australian Fresh Fruit (Mangoes for example)
1. In your team you are to conduct a strategic analysis of the:
• Economic,
• Political and
• Social/Cultural environments of your chosen target market.
2. Develop a brief competition analysis for your products' key competition within the country (include at least 3 key competitors in your discussion).
3. Provide recommendations for the following key strategies:
• Pricing strategy (what price should your company set and how)
• Distribution (what is the key distribution strategy for your product)
• Promotion (provide an overview of the principle promotion strategy and communication vehicle to be used).
Attachment:- Assignment.rar