Assignment:
Write a four to five page paper in which you:
1. Revise your executive summary from Assignment 1, based on feedback from your instructor.
2. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one brand extension.
3. Develop a marketing strategy for your product and determine an appropriate time table for execution of the plan (e.g., phase 1, phase
2, etc.). Provide a rationale for your response.
4. Develop a positioning statement which should include, at a minimum, a benefit, user, competitive, or innovative statement about your product. Provide a rationale for your time frame for execution of your positioning statement.
5. Examine the relevant marketing science of customer behavior for your product.
6. Develop your company's mission statement and company introduction.
7. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• My product is Red Gold ketchup