Homework: Marketing Communication and Brand Strategy
Purpose of Homework
The company is Samsung.
This homework is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Learning Team Homework for assistance in product brand strategies the team has developed.
Task
Develop a minimum 700 words branding strategy and marketing communication plan in Microsoft Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
I. Situational Analysis:
i. Vision, Mission, Strategic objectives, Values
ii. Strengths/Weaknesses
iii. Competitor's Strengths/Weaknesses
iv. Market Segments
II. Product, Place/Distribution, Promotion, and Price Strategies:
i. Creating a Brand Image
ii. Maintaining Brand Image
iii. Branding Concerns
iv. Promotion/Integrated Marketing Communication
v. Advertising Strategy/Objectives
vi. Push and Pull
vii. Media Strategy
viii. Advertising Execution
ix. Public Relations/Strategies.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.