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Develop a brand strategy for a hybrid car to come up with a

Question: • Develop a brand strategy for a hybrid car. To come up with a strategy, answer the following questions:

o How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?

o How will it be launched in the selected target market?

o Describe what activities will be conducted to build the image of the brand.

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Marketing Management: Develop a brand strategy for a hybrid car to come up with a

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