1. What is the average defection rate for grocery store shoppers in local area of a large city if customers spend $45 per visit, customer shop 52 weeks per year, the grocery store has an 8 percent gross margin, and the value of a loyal customer is estimated at $2750 per year?
2. Develop a 750-1,000-word executive summary of your organization's (or one you know well) annual marketing plan. Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation. Please use Coca Cola as the product.