Resource: Entrepreneurship: Starting & Operating a Small Business, Ch. 4 and Ch. 5.
Choose a specific real-world hospitality business to research. Be sure to focus on one specific location not the enterprise as a whole. For example, you might choose a resort in your area, or a restaurant at which you have dined.
Analyze the business's products and specific location.
Develop a 1,050- to 1,400-word Marketing Plan for the business you have chosen. Address the following in your paper:
Develop a market assessment for the business.
Utilize the four Ps of the marketing mix in a Marketing Plan.
Develop promotional ideas for the business.