A marketing consulting firm is working with a toy manufacturer to assess the potential market for a new line of educational toys for preschool children. The consulting firm is performing several web-mining activities as part of this assessment. Categorize each of the following activities as web content mining, web structure mining, or web usage mining, explaining your reasons for each classification.
(a) Analyzing which pages are most frequently visited on the client company’s current website, in order to recommend where to position the new toy line on the site
(b) Scanning competitors’ websites to determine which firms currently offer educational toys for preschoolers and what keywords are used to describe them
(c) Determining which preschool education blogs are most frequently linked to, to identify potential sites for advertising the new toy line.