Determining the type of experiential marketing, Marketing Management

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Determining the type of experiential marketing

Problem: Think about any Experiential marketing that you have seen or experienced:

1. What was the experience?

2. Which company/brand was it for?

3. What type of experiential marketing was it? (ie event, sponsorship, etc)

4. Why was this experience memorable? What did they do well? What did they not do well?

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Marketing Management: Determining the type of experiential marketing

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Marketing Management: Determining the type of experiential marketing

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