Determining the importance of brand names


Assignment:

Assume you are conducting a study to determine the importance of brand names and features of mobile phone handsets. What types of questions would you use—open-ended, closed-ended, scaled?—and why? Suggest 6 to 8 questions you would ask and in what sequence you would ask them. Pretest the questions on a sample of students from your class.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Determining the importance of brand names
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