Determining stage of the product life cycle


A brand of iced tea, called Gold Peak, has high marketing costs as well as high production costs. Promotions for the product are aimed at gaining distribution and informing consumers that this premium product tastes like it's home-brewed. In which stage of the product life cycle is Gold Peak iced tea?

A. introductory

B. growth

C. maturity

D. decline

E. saturation

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Business Management: Determining stage of the product life cycle
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