Determining level of confidence


Assignment:

Last year, Lipton Tea Company conducted a mallintercept study at six regional malls around the country and found that 20% of the public preferred tea over coffee as a midafternoon hot drink. This year, Lipton wants to have a nationwide telephone survey performed with random digit dialing. What sample size should be used in this year’s study to achieve an accuracy level of ±2.5% at the 99% level of confidence? What about at the 95% level of confidence?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Determining level of confidence
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