Chose the right answer: Determining an alternative course of action if events in the external world take an unexpected turn, either upward or downward, is the basic idea behind what type of plan? a. a contingency plan b. a single-use plan c. crisis management d. a reaction plan. When General Motors sets out to produce a 65-mile-per-gallon hybrid vehicle over the next five years, we call this type of action a. a tactical plan b. strategic plan c. long-range goal d. long-range plan. The number of different businesses a firm is involved with and the extent to which these businesses are interrelated is a. multiple-product strategies b. diversification c. analyzer strategies d. concentration . McDonalds will not grant a franchise to a person who owns or is a franchisee of a competitive restaurant, this is an example of a. program b. policy c. plan d. Principal