Problem
A recent financial magazine indicated that the airline industry has poor financial flexibility.
• Analyze what is meant by financial flexibility.
• Determine why financial flexibility is important. Justify your answer.
• Develop recommendations to the airline industry as a whole to improve their financial flexibility.
• Determine which recommendations would be the simplest to apply and would have the biggest overall impact. Justify your selection.
Examine the importance of financial flexibility in other industries and determine in which industries it is most important. Justify your answer.