It is important that companies reach their target markets with their advertising message. If an advertising campaign is not properly executed and implemented, marketing dollars will be wasted.
In a well-written, 2 - 3-page paper supported by at least one scholarly journal and two additional sources select a current advertising campaign that you feel reaches its target market.
Determine who the target market is for this advertising campaign.
Using the AIDA model determine how the advertising campaign aligns with this model.
Suggest two improvements to the advertising campaign.
Provide a link to the advertising.