Determine who is responsible for ideation and who serves as


Annual Ideation Plan:

Every organization that provides a service or sells a product needs innovation and improvement ideas. And every organization needs an annual ideation plan.

For this assignment, you will develop an annual ideation plan for an organization, either real or fictional. Include at least three different ideation methods and at least six ideation events. Determine who is responsible for ideation and who serves as the idea manager and provide an outline of the responsibilities of the idea manager. Provide details on the methods that will be used to collect, track, evaluate and report on ideas submitted.

Be clear, concise and focused. Your well-written paper should meet the following requirements:

• 2-3 pages in length

• Follow CSU-Global Guide to Writing and APA Requirements

• Include a title and reference page.

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Marketing Management: Determine who is responsible for ideation and who serves as
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