Assignment
Select one "big ticket" consumer product category (excluding clothing) and compare three different brands of that product. For example: Select refrigerators and compare Maytag, Kenmore, and GE or SUVs and compare GM, Toyota and Ford.
Product Indicators should include, but are not limited to:
• Price
• Overall Quality
• Durability
• Warranty
• Life Expectancy
• Features
• Return Policy
• Flexibility of use at various stage of the family life cycle (i.e., addition of children, care for older adults)
Determine which product would be the best choice and explain why. Remember cheaper is not always better.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.