|
Location Score
|
Factor
(100 points each) |
Weight |
A |
B |
C |
| Convenience |
.15 |
85 |
89 |
75 |
| Parking facilities |
.20 |
80 |
84 |
96 |
| Display area |
.18 |
86 |
89 |
90 |
| Shopper traffic |
.27 |
93 |
89 |
91 |
| Operating costs |
.10 |
85 |
93 |
94 |
| Neighborhood |
.10 |
95 |
90 |
83 |
|
|
|
|
|
|
1.00 |
|
|
a. Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.)
b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.