Homework: Sports Marketing Home Schedule
Marketing a sport facility is a major component of facility management. It is something that all sport facility managers must be able to do if their facility is to be successful. Sport facility marketing requires a strategy that considers the local audience, the capabilities of the facility and staff, and the goals for the facility.
For this homework, you will choose College Football Team (Coastal Carolina University) in your local area. You will take on the task of developing a strategy for marketing the team's home schedule that could be presented to the team or facility executives. Then you will write a two-page paper detailing your proposed strategy. References are not required for this homework, but you may include them if you want to provide more depth to your paper.
Steps for completing the homework are as follows:
• Select a high school or college team in your local area. If you are deployed military or living in a location that is not local to you, you may select a team from your hometown.
• Secure a copy of an upcoming home event schedule. Schedules can typically be found by using a search engine and typing in "[name of school] [type of sport] schedule" (e.g., "Anywhere, USA High School football schedule").
• Consider what you know about the team's fan base and the local community, then:
o determine which four events would be good for specialty nights (e.g., use of promotions, giveaways, fireworks, etc.), and explain why, and
o determine the specific strategies you would recommend the team or facility pursue to guarantee a sellout for one additional event, and explain why.
• Read the instructor feedback from the last homework and apply it as you write this paper.
• Write the paper. Include in the content:
o an introduction naming the sport team you chose,
o an overview of the fan base and local community,
o the strategy (strategies) you recommend for accomplishing the items in Step 3 above,
o a summary of your overall marketing plan for the team's season, and
o your analysis of whether the schedule will effectively market the team. Use critical thought and support your reasoning.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.