1. Define low involvement, medium involvement, and high involvement purchases.
2. Discuss what marketing actions undertaken by the makers of your chosen product would spur the consumer to search for information for low involvement purchases, medium involvement purchases, and high involvement purchases. Incorporate principles regarding problem recognition and reaching the consumer's desired state.
3. Provide between three to five (3-5) pictures of products in each category.
4. Determine which of them is appropriate for each of the purchase categories.
5. Recommend at least three (3) alternative strategies to increase sales for products within that category that you had previously suggested. In your recommendations, include where the suggested products fall in the evoked, inert, and inept sets.
6. Develop a perceptual map for ten (10) high involvement products of your choosing using Microsoft Word or an equivalent, such as Open Office.
Determine which evaluation criteria you would use on the axes of the perceptual map for each of the purchase categories.