1. Input for marketing information systems can come from internal or external sources. Indicate two firms or companies in your city or town that might benefit from internal sources and two that would benefit from external sources, and explain why they would benefit. Suggest the type of information each should gather.
2. Suppose that you were opening a health insurance brokerage firm and wanted to market your services to small businesses with fewer than 50 employees. Determine which database for marketing information you would use in your marketing efforts, and explain why you would use it.