Discussion Questions
1. Suggest how a firm of your choosing can use social media to leverage its digital strategy. Be sure to give some details about the organization you have chosen.
2. From the e-Activity, compare and contrast the advantages and disadvantages of direct marketing. Determine which companies, products, or services, are best suited for direct marketing. Select a company of your choice that engages in direct marketing. Analyze its method of direct marketing and make two suggestions on how it can improve upon the methods used.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.