Determine whether the following scenario represents an


Identifying innovation versus invention

Determine whether the following scenario represents an example of invention or of innovation.

At the 2008 Detroit Auto Show, Audi presented a revolution in the top class with its newest concept car: the first 12-cylinder diesel engine in a high-performance, road-going sports car. At the time, this product had not been commercially introduced.

A) Innovation

B) Invention

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Operation Management: Determine whether the following scenario represents an
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