International Marketing
International marketing decisions become more difficult when there are conflicting ethical issues.
Review the Carnegie Council for Ethics in International Affairs video, Carnegie Council for Ethics in International Affairs. (Producer). (2010).
Smartphones: From popular product to ethical dilemma [Video file][2 min 00 sec].
•Determine whether or not you would purchase products that come from fair trade regions, even if the price is higher. Explain why or why not.
•Determine whether or not you would purchase "blood diamonds" or other products made in sweatshops or through child labor.
Consider the issue with the use of coltan in smartphones; would you give up your smart phone if you knew people were harmed in its making? Explain your reasons.
•Provide at least two reasons why companies must consider ethical issues when marketing their products internationally.