1. A marketing manager has decided to use personal selling as a strategy. Describe at least three advantages and at least one disadvantage that could result from the use of personal selling.
Your response should consist of at least 75 words.
2. Determine when a sales manager would use a strategic account organization structure? When would it not be appropriate?
Your response should consist of at least 75 words.
3. What are important elements of the design of sales territories? What can be the impact of a poorly designed territory?
Your response should consist of at least 75 words.
4. Should organizations always try to design equal sales territories? Why, or why not?
Your response should consist of at least 75 words.