1. Determine what the tangible and intangible benefits are for (a) a computer, (b) a tube of toothpaste, and (c) a beauty salon.
2. Find a product at home that has a distinctive package. Write a paragraph evaluating that package based on the four functions of packaging.
3. You are a marketing manager for Nike. Your department has come up with the idea of manufacturing a baseball bat for use in colleges around the nation. Assuming you are in the business analysis stage, write a brief analysis based on the questions in the "Business Analysis" section of the unit.
4. What type of adopter behavior do you typically follow? Explain.
5. Choose a service with which you do a lot of business. Write a memo to the manager explaining the importance of internal marketing and outlining the factors internal marketing includes.