Discussion Post
As we have learned an advertising message can be lost in the weeds if the branding, message, and advertising type are not in sync. For this discussion:
• Assess two marketing campaigns that failed. In the assessment address the following:
o The name of the companies.
o Type of advertisement (i.e., broadcast, outdoor, print, public service, product placement, or online/mobile).
o Background on the marketing campaign.
o Explain why the marketing campaign did not work.
• Determine two lessons learned from the marketing campaigns.
• Propose a plan to avoid the same fate for your own business venture.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.