Determine the value in co-branding strategies


Discussion Questions

1. Determine the value in co-branding strategies. Then, examine and explain the strengths and weakness. Provide examples with your response.

2. As noted in the case, Target and Costco seem to be catching up by growing comparable store sales faster than Wal-Mart. Create a value-chain strategy that could address this issue.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Determine the value in co-branding strategies
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