Assignment
1. Think about a current unfilled consumer need. Develop a new innovation based on the types of innovations to fulfill that consumer need. Explain your rational.
2. Determine the three challenges Tesco faces in becoming a strong U.S. brand. Select two of those challenges and create a solution for each challenge.
3. From the e-Activity (Use the Internet to research firms that participate in co-branding strategies), determine the value in co-branding strategies. Then, examine and explain the strengths and weakness. Provide examples with your response.
4. Determine at least two areas of strengths and areas of weaknesses in Wal-Mart's value chain. Explain your rationale.
5. Select two products, one high priced and the other low priced. Determine the role of price in the product's marketing strategies. Contrast the two different price strategies.
6. Think of a recent purchase that you have made in the last year that was induced by a specific marketing or sales promotion. Decide on the type of promotion strategy that was used and why it was successful.