From the third e-Activity, compare the brand history and evolution of Dunkin' Donuts and Krispy Kreme.
Determine the substantive ways in which the retail information has helped both businesses to evolve.
Imagine that you are a marketing research consultant for the American Red Cross chapter in your hometown.
Your boss has asked you to collect information that you can use to help increase the donations of blood and platelets used to treat cancer patients at the Children's Hospital.
Outline the marketing research process that you would use. Provide a rationale for your selection.