Question
The article states that "Master Franchisees are usually individuals, an organization or partnership that has had previous retail experience operating multiple outlets. A Master Franchisee also needs to commit to an agreed number of retail outlets to be opened in a country over a period of time, referred to as a development schedule".
Analyse the channel strategy issues for the Malaysian Master Franchisees Nick Tiernan and his wife Soraya Ismail as they decide on the number of retail outlets to be opened in Malaysia.
Determine the recommended intensity of distribution.
Marketing
Question Requirements:
1. Please refer to Boost Juice Article for the background of the case study, and the attached word document for the questions.
2. Please conduct secondary research to substantiate answers.
3. Please use APA style referencing (including in text and end of text referencing)
4. Please do not explain an overview of Master Franchisee, a brief overview will suffice.
5. Keep answer to within 600 word limit.
Answer Template
1. Analyse the channel strategy issues for the Malaysian Master Franchisees Nick Tiernan and his wife Soraya Ismail as they decide on the number of retail outlets to be opened in Malaysia
2. Determine the recommended intensity of distribution.
Review the chapter and answer the following :
Internationalization of Boost Juice to Malaysia