Discussion Questions
1. From the e-Activity, evaluate Amazon's pricing strategy. Select two products and compare the price to those of "brick and mortar" retailer. Determine the price strategy used for these two products in each selling venue and give a plausible explanation why price differences may occur.
2. Select one advertisement that you have viewed in the last week or so. Briefly describe the advertisement and where you viewed it. Determine the advertising strategy that was used in this advertisement. Explain your rationale.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.