You will need to choose a product that you would like to market: Using the Internet, you will need to develop all of the following:
Question 1: A marketing mix and a competitive advantage for the product.
Question 2: A consumer survey designed to help determine the marketing mix and competitive advantage.
Question 3: A product line with at least two additional products in your line.
Question 4: A pricing strategy, a price, and a rationale explaining the price of each of your products. Remember to consider turnover, competition, and elasticity of demand in your strategy.
Question 5: A contingency plan in case your product does not sell at the initial price along with a rationale for your plan.
Question 6: A media strategy for marketing the product including an image and position to be developed, types of promotion to be used, and media to be used. Remember to specify the advantages of the chosen media, frequency, and continuity to be used.