Pick two products currently available in the marketplace, the products do not have to be similar to each other.
One should be from a well-established company that is at least 25 years old, and one should be from a young company established less than 10 years ago.
Research these companies and their products on the internet.
Through your research, address the following questions:
How are these companies targeting their customers?
Determine the market space position of your two selected products by creating a positioning matrix.
Do these products have social media presence?
If so, are the social media campaigns targeting the segments?
If not, what type of social media should the company have?