Assignment Task: Consider the following scenario and answer the question that follows.
Scenario:
In 2007, Brian Chesky and Joe Gebbia moved in together. To afford the high rent prices in their area, they put an air mattress in their lounge and advertised it as a "bed and breakfast" for people looking for a place to stay for a limited amount of time.
This is what initiated their business idea which offered short-term accommodation for travellers who were unable to afford expensive hotels; a venture now known as Airbnb.
Now, consider that they want to launch their business in Paris as a community-based platform for local and international tourists looking for a private space to rent. They envision Parisian hosts as the users of the platform, renting out their private homes.
They approach you to help them determine their market segment along the five descriptive dimensions.
Populate the five descriptive dimensions for the potential customers of Airbnb. In your response, provide a description of the desired customer and ensure that you substantiate your answer. Once you have populated the five descriptive dimensions, you will have a customer profile for Airbnb.
Your explanation/answer should not exceed words in total (max. paragraphs words per section).
1. Geographic
2. Demographic
3. Psychographic
4. Behavioural
5. Decision-makers