Develop a product launch plan for two markets (domestic and international).
Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan:
- Product description
- Product positioning
- Targeting
- Market needs
- Market potential and market growth
- Company SWOT analysis (include analysis from both countries chosen)
- The competition
- Marketing objectives and marketing strategy
- Pricing
- Marketing communication (including public relations)
- Distribution strategy (domestic and international market entry)
- Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)
- Marketing research conducted for the plan