Discussions:
• Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.
• Appraise the value offered by Ries and Trout's Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two specific examples of the Ries and Trout's Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.
• Based on your review of the Learnscape scenario titled "Learnscape 4: How Are We Doing", justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one example of the use of marketing plans in this fashion to support your rationale.
• Decide whether or not you believe Philip Kotler's Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two specific examples of the Philip Kotler's Marketing Plan Model that apply within a health care organization with which you are familiar.