Discussion: "FedEx and UPS Superior Responsiveness"
1. From the e-Activity, determine the functional level strategy of both UPS and FedEx. Next, compare and contrast each company's quality practices and level of responsiveness to customers. Note: Be sure to relate the "Six Strategies for Creating Competitive Advantage" from the video into your response. This is the link to the video:Video Source: WHC2012 (2012, January 22). Six Strategies for Creating Competitive Advantage in Your Creative... [Video file]. Retrieved from https://www.youtube.com/watch?v=ZhBhjF7ocW0.
2. From the e-Activity, determine the innovation strategies of both UPS and FedEx, and analyze the manner in which each company's focuses on achieving superiority in terms of responsiveness and efficiency. Provide at least three examples from the video to support your response. This is the link to the video:Video Source: BCCBusinessClips (2012, January 26). Fedex and UPS Documentary [Video file]. Retrieved from https://www.youtube.com/watch?v=JZu_gxi3sbs.