A computer manufacturer currently has a 15 percent customer defection rate. Their accounting department estimates the incremental contribution to profit and overhead as 30 percent. Customers purchase computers every 4 years at an average cost of $1200.00. In an effort to reduce the defection rate, the company is improving both the quality computers and its post sale service. Determine the increase in the average value of a loyal customer if the defection rate drops to 5 percent.