Discussion:
Financial Measurements
• From the first e-Activity, determine the financial measure you believe to be the most important and the one that is least important to potential investors. Support your answer. Compare and contrast the two financial measures you selected according to the needs of hypothetical investors.
• Consider the needs of investors and the needs of business owners. Examine how investors' use of financial ratios might differ from owners' use of financial ratios. Determine ways that their use of financial ratios might be similar.