Question 1. What is a global product or service? Can any product or service be marketed globally? Why or why not? How can you relate the 4ps of marketing to Customer Relations Management (CRM) in a global business environment?
Question 2. How do you determine the elements of Capital budgeting in the global business arena? How do you use Capital Budgeting Analysis to determine the desirability of global projects?
Question 3. What are the primary functions of the foreign exchange market? How do global companies use the foreign exchange market to hedge against foreign exchange risks?