Problem
• Develop a fan- related CRM database (data sources, requirements, primary, secondary, quantitative, qualitative) for Chelsea FC.
• Determine the different types of analytics and reports that are needed to generate analytical insights (frequency tables, histograms, pie charts, pictograms, univariate analysis, bivariate analysis, statistics, ...) according to the requirements of football clubs and based on the previous database.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.