Problem
Using Social Media to Connect with Consumers.
• Identify which social media networks would be most useful and give your reasons.
• Briefly describe (a) how you would use this social network to try to increase sales of your products and (b) why you expect target market customers to respond to it.
1) Evaluation
a) Describe what tools will be utilized to evaluate the effectiveness of your marketing plan.
2) Budget
a) Provide a detailed budget/cost of the marketing campaign
b) Conduct research to determine the cost of each marketing activity in order to provide a close estimate of the actual cost of the marketing campaign. Provide an estimate if actual prices are not available. local coffee shop in small town.