Assignment:
Social Marketing
Required question 1. For a public health problem of your choice, describe three product levels and describe each. Your reply should reflect you have thought about this and can provide some detail. This is an applied question. Do not provide the definition of each of these; apply it to your product. Further instructions: You may not include the examples shown in Table 10.5, p269 (Kotler and Lee, 2016). Use your own public health examples.First, what is your public health problem: ______________________ (be sure to complete this)
a. core product
b. actual product
c. augmented product
Select 3 more questions from the options (3 to 6) below:
2. In the Marketing Highlight entitled, "Increasing Pet Adoption with Meet Your Match," for potential pet adopters:
a. What was the core product?
b. What was the actual product?
c. What was the augmented product?
3. Additional questions regarding this chapter:
a. What is a question you could ask the target audience to determine the Core Product?
b.Which step in this 10 step model should be your primary inspiration for the Core Product and the Actual Product?
c. Which of the following is an Actual Product for an effort to influence signing up to become an organ donor? Please highlight, bold, or otherwise indicate the one correct reply:
(1).Saving someone's life
(2).Being a role model
(3).Organ donor registry
(4).A form making it clear that in the event of death, any family members will be asked to give final approval
4. For one of these case examples (highlight which one you are using): Anemia in Cambodia, Diabetes in Sri Lanka, Walking in Boston, Pregnant Mothers, Bullying, list the
a. Core Product
b. Actual Product
c. Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.
5. Describe, thoroughly in essay/paragraph form, what you learned regarding decisions regarding physical goods and decisions regarding services in the examples provided.
6. In the Anemia in Cambodia example, design thinking was used. Please describe how this was used and why you think it was effective.